It can be seen that many of the companies are into spending a huge amount of money as well as time on social media and promotion platforms such as Google AdWords and Facebook ads so that their brand presence can be boosted up. But there exist some important facts that should be kept in mind before choosing the result-driven marketing strategy.
The following are some things that are needed to be taken into account while growing and strengthening your digital brand presence as a B2B or B2C company.
Building authority content
Since we already know that content plays a vital role in the establishment and strengthening of your brand, either it is blog content or video content, so it has been found that most of the renowned brands tend out to be the ones with lots of authoritative and engaging contents. For example,- MOZ has represented itself as the most authoritative source of information when it comes to B2B marketing. Moz’s blog page has traffic of Millions of visitors every month.
Outreach and advertising methods
Platforms like Google AdWords, Twitter, and Facebook gives you access to outreach highly targeted audience, whereby you can easily target the interested audience. Let’s have a look at an example- Suppose you own a grocery shop then you will mostly target the people in between the age groups of 15 to 65 in such a way that they can positively to your brand.
As a brand owner, you will need to limit your reach so that only potential audiences get to reach your content and likely to become your customers.
Evaluating your data
Nowadays we all of us are into social as well as digital marketing strategies for boosting up the presence of our brand presence, so it is very necessary to keep tracking our data. By analyzing your data, you can actually measure the efforts you have put into your social media and website. You can also track your ad conversions, a click-through rate of your website, the number of customer service inquiry and ROI of your investments through Google as well as Facebook analytics.
Focus more on branding not conversions
When it comes to branding, most digital marketing strategies work best when there’s no sense of urgency. Let’s look into an example to understand it in a better way- The primary focus of the world’s top branding campaigns is not to pressurize you to take action or buy their products; instead, they effort in associating many people with their brand name.
As we all are aware of Nike’s famous commercial “Just Do It” don’t end with any call to action- they end with a flash of their logo same as Old Spice’s ads campaign “The Man Your Man Could Smell Like” didn’t encourage to buy their product; instead they just made it for something fun to the audience and boost their brand presence.